rethink everything®:
a unique positioning.

With our branding firmly underpinned by sustainability, we turned our attention to articulating the implications of this new economic order. One that is powered by companies. Using arresting visuals, we wanted to highlight companies with vision, leadership and a commitment to sustainability at their core. They are the drivers of change, or the ‘eagles’ of the world. They possess foresight and act with purpose. And conversely we have the ostriches. Ignorance, denial and tactical opportunism are the foundations of their strategy. On behalf of our clients, we select investment opportunities centred on the eagles.

Along with our CLIC^® vision came our investment strategies. In this campaign, we sought to raise awareness of nature’s true economic value. We wanted to reiterate that if we are to drive global economic growth, then we must acknowledge nature as the world’s most valuable industry, from which over 50% of global GDP derives. Our campaign showcased how this industry provides vital wealth creating services and is the true engine of our economy. Our Natural Capital strategy aims to invest in a circular bioeconomy that prospers through harnessing and preserving nature. 

The world is facing a myriad of crises but Lombard Odier remains steadfast in calmly guiding clients through this storm of uncertainty. For over two centuries, this has been our role. This campaign message reiterates our commitment to being a beacon in the storm for our clients and highlights the need to keep moving forward towards fundamental transformations in energy, food and materials systems. Starting with our Food Systems Strategy, the adverts focus on how we must move towards an agricultural model that uses 20% less land and returns it back to nature. By reducing animal agriculture, adopting alternative protein solutions and employing regenerative agricultural techniques, we can use our crops to feed more people and fewer cows and restore the soil’s biodiversity. 

Nature is in peril. Our campaign serves to present nature in a new light - as an asset class. Investing in its regeneration will create continuous value and unlock new opportunities. As such, we aim to highlight the need to shift towards a regenerative mindset. Our visuals showcase the central role of nature-based solutions in restoring degraded land and creating a more climate-resilient economy. We highlight the extraordinary power of keystone species that both renew and sustain ecosystems where thousands of species thrive; we focus on the vital role of pollinators and natural pesticides in fuelling regenerative agricultural practices; and we put a spotlight on enhancing biodiversity and forest preservation. We, at Lombard Odier, believe that nature is the most transformative technology on Earth and should be revalued rather than depleted. Nature is worth investing in.