Lombard Odier is proud to have earned a Bronze Effie Award at the 2025 Effie Awards Europe, a globally recognised symbol of marketing effectiveness. This honour celebrates the campaign Rethinking Through the Noise, an idea born from our rethink everything® brand philosophy.
In a world of accelerating, unpredictable change and polycrisis, investors face unprecedented complexity and uncertainty: the redrawing of the geopolitical map, the impact of tariffs on global supply chains, the explosive rise of artificial intelligence, and escalating environmental challenges. Our campaign provides a fresh perspective on these issues, affirming our expertise in navigating troubled waters for our clients.
As our campaign film articulates:
“Thanks to over two centuries of experience, we can calmly step back – in a fast-changing world – from all the noise, conflicting voices and opinions, and view the bigger picture. Only with this perspective can we rethink, re-evaluate and invest in the way ahead.”
Watch our campaign film here: AI, geopolitics, climate change: seeing the bigger picture as tectonic plates shift
The themes behind the campaign
At Lombard Odier, we believe that today’s upheavals should not just be looked at as threats, but also as catalysts for opportunity. The campaign explores how rivalry between the US and China is reshaping global alliances as nations protect strategic industries, creating a new geopolitical battleground – a theme captured in our New Order and Battleground adverts. It reflects societal changes such as falling birth rates, ageing populations and the proliferation of AI, which are transforming sectors and redefining productivity, inspiring our Futureproof visual. And it reinforces our conviction that sustainable investing, despite negative headlines and market volatility, remains essential for long-term portfolio growth, a message brought to life in Unstoppable. Conventional wisdom dictates that when the world speeds up, you must go faster. Yet, at Lombard Odier, we believe that having the confidence to calmly step back provides clarity to get ahead – to rethink through the noise.
A bold chapter in our rethink everything® story
Developed in partnership with VML UK, who have partnered with us since the very beginning of our brand relaunch in 2015, Rethinking Through the Noise brings this vision to life through striking visuals and a centrepiece film that elevates financial storytelling. The film uses a dynamic interplay of sound and imagery to dramatise the overwhelming pace of change before revealing the clarity that comes from stepping back and rethinking. Each creative execution reflects our conviction that clarity emerges when you rise above the noise. This approach pushes the creative needle forward for our brand and the category, reinforcing our position as an innovative leader in a sector often defined by tradition.
Fabio Mancone, Partner at Lombard Odier, commented:
“Rethinking is in our DNA. In a world that feels increasingly volatile, this campaign challenges the idea that a fast-changing landscape requires speed. Instead, we show that by stepping back and rethinking, we can appreciate a fuller, clearer picture and make more reasoned, centred investment decisions. Winning an Effie is a proud moment for us – it recognises not only the creativity and craft behind our campaign, but also the strategic clarity that defines our brand positioning and purpose, and the success of our business.”
Effie – championing global marketing effectiveness
An Effie Award celebrates work that sets the bar for marketing effectiveness worldwide. For us, this achievement highlights our ability to evolve with our clients’ needs while staying true to our core principles. Across 229 years, we’ve learnt that in times of disorder, clarity is not found in the noise – it is created through perspective. That’s why our approach remains as it has always been: to readjust, realign and rethink, so as to offer a fresh, sharp investment approach for ourselves and our clients.
We thank our clients for their continued partnership and look forward to helping them navigate the path ahead with confidence.
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