rethink sustainability
Beyond the rhetoric

Patrick Odier Senior Managing Partner |
Jack Ma’s comments yesterday struck an interesting chord. Ma, who is Executive Chairman of Alibaba said: “If trade stops, war starts.”
I think we are some way off this eventuality, but it is worth considering whether we have arrived at a tipping point between protectionism and inclusivism.
At this point, the prevailing language in governmental trade discussions is protectionism, even though everyone recognises this is the wrong global approach. That said, I don’t think we have reached an inflection point in either direction yet.
Ultimately it all boils down to how responsible political and economic leaders are in terms of including populations in their ambitions for globalisation and growth.
It all starts with whether the benefits of globalisation can be explained effectively to those in the population who are, by definition, not included (yet…). If that can be done, it could help to create a unified voice across regions, and within political and economic ranks in a way that creates the kind of fair outcomes for society that lead to inclusive growth. In doing so, the pressures towards protectionism can be fought.
This could create uncertainty around their exact intentions. If this is the outcome, it could prove to be a trigger for additional protectionism, which will exacerbate, rather than solve, the fractures we see in the world today.
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