Lombard Odier’s advertising campaign wins again

Lombard Odier’s thought-provoking advertising campaign has been recognised once again – this time at the prestigious FT PWM Global Private Banking Awards 2023.

We are delighted to be prize-winners for ‘Best Branding in Private Banking (Europe)’ for the second year in a row. This is also the second award that our campaign has won this year, following a similar win at the WealthBriefing Swiss Awards 2023.

rethink everything^®

 Our first ‘rethink everything^®’ campaign launched in 2016, bringing our core purpose to a broad target audience. It conveys a philosophy that has been at the heart of everything we do at Lombard Odier for over two centuries: constantly rethinking the world and providing a fresh investment perspective for our clients. Since then, we have run pioneering campaigns each year communicating our vision and investment convictions.

This year’s award celebrates our ‘Beacon in the storm’ and ‘New Food Systems’ advertising campaigns. ‘Beacon in the storm’ emphasises our role to provide stability and guidance to our clients in turbulent times and the need for fundamental transformations in our energy, food and materials systems. ‘New Food Systems’ supported the launch of a new strategy designed to capture new profit pools as the world transitions to more sustainable food systems.

Read more: Forward: safe passage through the storm | Lombard Odier

Fabio Mancone, Chief Branding Officer and Partner of Lombard Odier Group, and his team collected the award at a gala ceremony in London on 9 November.

“We are proud that our advertising campaign has been honoured once again. rethink everything^® is not just a powerful advertising signature – it’s a philosophy that is in the DNA of our Firm and positions our brand as a thought leader. In a fast-changing and increasingly complex world, our rethink everything^® campaigns have proven forward-looking, impactful and relevant whilst supporting our high-conviction sustainable investing strategies.” Fabio Mancone said.

About the Global Private Banking Awards

Now in their 15^th year, these awards are widely regarded as among the most prestigious private banking awards. Submissions are assessed by an independent panel of renowned industry professionals, based on qualitative and quantitative information from private banking groups to recognise excellence across the industry.

About Professional Wealth Management

 Professional Wealth Management (PWM) magazine, published by the Financial Times group, specialises in analysing the growth strategies of private banks and the regional financial centres in which they operate. PWM analyses the delivery of wealth solutions to private clients and entrepreneurial families, whether through traditional banks, private investment, family offices or robo-advisers.