Rethinking Reality  

09/01/2017

How will augmented and mixed reality change our day to day life and work? By Rachel Arthur

RethinkingReality.580.jpg

Microsoft’s HoloLens has been hailed as the future of computing. A mixed reality device, it enables users to see holograms in the real world around them, creating a powerful and interactive 3D experience like never before. Lee Schuneman is Studio Head at Microsoft’s Lift London, and it’s his responsibility to develop experiences for the technology. 

What is it you do at Lift London?

The role of the studio is to develop exciting and interactive products to help connect people to Microsoft in new ways. At Lift London, this is focused on some key trends:  

The first is that 3D computing is happening but is just beginning. We're on this incredible journey with virtual reality, mixed reality and augmented reality right now - you only have to see what Pokémon Go did recently; there's real appetite for these sort of experiences.

The next trend we’re looking into is a generational one. When you think about millennials, they’ve all grown up with a life online and a life playing video games, so their expectation of software from a work perspective is really informed by that.

The final trend is that creativity in general is becoming more important within business. As the millennial workforce changes, the need to be creative at work and at home is really coming to the forefront.

Why do you think 3D computing makes sense for the future?

img1.jpg

Our brains are attuned to work and operate in 3D. The power of mixed reality computing is that it puts people, information and objects in the real world with you, so your brain connects with it immediately. When you’re interacting in any experience today, the more you connect it back to what you do naturally day-to-day, the simpler it is for the user to experience it.


For example, there is a great HoloLens demo with Case Western University focused on educating students about the human body. When you see a heart or skeleton in front of you rather than just on a 2D screen, your ability to understand it is massively improved.

What other opportunities does HoloLens bring?

It’s pretty limitless. Education is an obvious first touch point because learning in three dimensions transforms the whole process, but it will also be big for engineering and design – the ability to create using HoloLens is just amazing.

Then there is of course the entertainment aspect – we’ve demonstrated [video game] Minecraft on HoloLens and through a partnership with the NFL, we’ve shown how we can change people’s engagement with live sports. That was really interesting because it was about using a holographic computer to enhance the TV experience. It takes all the stats of the game and puts them on your coffee table, then the players burst out of the wall and stand in your living room with you; they’re life sized humans made from light.

How will it impact the majority of us in our day-to-day?

It will be very transformational for work and for home. My favourite example we’ve shown is having someone somewhere else in the world providing live info to you through mixed reality. So, if you’re stuck with a problem like plumbing for instance, the other person can instruct you by drawing on their 2D screen and it appears in front of you on HoloLens.

When will this mixed reality world become mainstream?

In many respects it’s here today, but it’s not really a tech story anymore, it’s about what we as humans do and how we innovate when we use these devices. That’s what will lead us on our journey more than anything now. A lot of tech can sometimes be tech for tech’s sake. In this case, it’s tech that really connects with you on a human level and I think there’s limitless power in that.

 

 

IMPORTANT INFORMATION
This is a marketing communication issued by Bank Lombard Odier & Co Ltd or an entity of the Group (hereinafter "Lombard Odier"). It is not intended for distribution, publication, or use in any jurisdiction where such distribution, publication, or use would be unlawful, nor is it aimed at any person or entity to whom it would be unlawful to address such a document. This marketing communication is provided for information purposes only. It does not constitute an offer or a recommendation to subscribe, to purchase, sell or hold any security or financial instrument. It contains the opinions of Lombard Odier, as at the date of issue. These opinions and the information contained herein do not take into account an individual’s specific circumstances, objectives, or needs. No representation is made that any investment or strategy is suitable or appropriate to individual circumstances or that any investment or strategy constitutes a personal recommendation to any investor. Tax treatment depends on the individual circumstances of each client and may be subject to change in the future. Lombard Odier does not provide tax advice. Therefore you must verify the above and all other information provided in the marketing communication or otherwise review it with your external tax advisors.
Investments are subject to a variety of risks. Before entering into any transaction, an investor should consult his/her investment advisor and, where necessary, obtain independent professional advice in respect of risks, as well as any legal, regulatory, credit, tax, and accounting consequences. The information and analysis contained herein are based on sources considered to be reliable. However, Lombard Odier does not guarantee the timeliness, accuracy, or completeness of the information contained in this document, nor does it accept any liability for any loss or damage resulting from its use. All information and opinions as well as the prices, market valuations and calculations indicated herein may change without notice.
Past performance is no guarantee of current or future returns, and the investor may receive back less than he/she invested. The value of any investment in a currency other than the base currency of a portfolio is subject to foreign exchange rate risk. These rates may fluctuate and adversely affect the value of the investment when it is realised and converted back into the investor’s base currency. The liquidity of an investment is subject to supply and demand. Some products may not have a well-established secondary market or in extreme market conditions may be difficult to value, resulting in price volatility and making it difficult to obtain a price to dispose of the asset.

European Union Members: This marketing communication has been approved for use by Lombard Odier (Europe) S.A., a credit institution authorised and regulated by the Commission de Surveillance du Secteur Financier (CSSF) in Luxembourg and by each of its branches operating in the following territories: Belgium: Lombard Odier (Europe) S.A. Luxembourg • Belgium branch, a credit institution supervised in Belgium by the Banque nationale de Belgique (BNB) and the Financial Services and Markets Authority (FSMA); France: Lombard Odier (Europe) S.A.• Succursale en France, a credit institution supervised in France by the Autorité de contrôle prudentiel et de résolution (ACPR) and by the Autorité des marchés financiers (AMF) in respect of its investment services activities; Italy: Lombard Odier (Europe) S.A. • Italian Branch, credit institution governed in Italy by the Italian stock market regulator (Commissione Nazionale per la Società e la Borsa, or CONSOB) and the Bank of Italy; Netherlands: Lombard Odier (Europe) S.A. • Netherlands Branch, a credit institution supervised in the Netherlands by De Nederlandsche Bank (DNB) and by Autoriteit Financiële Markten (AFM); Spain: Lombard Odier (Europe) S.A. • Sucursal en España, a credit institution supervised in Spain by the Banco de España and the Comisión Nacional del Mercado de Valores (CNMV); and United Kingdom: Lombard Odier (Europe) S.A. • UK Branch, a credit institution in the UKsubject to limited regulation by the Financial Conduct Authority (‘FCA’) and the Prudential Regulation Authority (‘PRA’). Details of the extent of our authorisation and regulation by the PRA and regulation by the FCA are available from us on request. UK regulation for the protection of retail clients in the UK and the compensation available under the UK Financial Services Compensation Scheme does not apply in respect of any investment or services provided by an overseas person.
In addition, this marketing communication has also been approved for use by the following entities domiciled within the European Union: Gibraltar: Lombard Odier & Cie (Gibraltar) Limited, a firm which is authorised and regulated by the Financial Services Commission, Gibraltar (FSC) to conduct banking and investment services business; Spain: Lombard Odier Gestión (España) S.G.I.I.C., S.A.U., an investment management Company authorised and regulated by the Comisión Nacional del Mercado de Valores (CNMV).
United States: Neither this document nor any copy thereof may be sent, taken into, or distributed in the United States or given to any US person.
This marketing communication may not be reproduced (in whole or in part), transmitted, modified, or used for any public or commercial purpose without the prior written permission of Lombard Odier.
© 2017 Bank Lombard Odier & Co Ltd – all rights reserved. Ref. LOCH/LOESA – GM – en – 122016.

Nachrichten

Rethinking sustainable cities with Monocle

Rethink everything

24/02/2017

Japan: Ein zufälliger Gewinner?

Quarterly Investment Strategy

29/12/2016

Europae: Immer noch viele politische Risiken am Horizont

Quarterly Investment Strategy

23/12/2016

USA: Eine müde Wirtschaft erhält bald eine Vitaminspritze

Quarterly Investment Strategy

22/12/2016

Das letzte Quartal ist politisch aufgeheizt

Quarterly Investment Strategy

21/12/2016

Investment outlook 2017

Investment outlook 2017

Investment Strategy Podcast

19/12/2016

Italiens Referendum: Klares „nein“

Investment Strategy

05/12/2016

OPEC rises from the ashes

OPEC rises from the ashes

Investment Strategy Podcast

04/12/2016

Post-US election investment outlook update

Post-US election investment outlook update

Investment strategy podcast

16/11/2016

Positioning portfolios for President Trump

Positioning portfolios for President Trump

Investment strategy podcast

10/11/2016

Donald Trump elected President

Investment Strategy

09/11/2016

US election update

US election update

Investment Strategy Podcast

24/10/2016

Q4 2016 Investment Outlook

Q4 2016 Investment Outlook

Investment Strategy Podcast

21/10/2016

Japan: Allein auf weiter Flur

Quarterly Investment Strategy

19/10/2016

Der Himmel hat sich aufgehellt – doch für wie lange?

Quarterly Investment Strategy

13/10/2016

Das letzte Quartal ist politisch aufgeheizt

Quarterly Investment Strategy

07/10/2016

Der Klimawandel verändert das Anlageumfeld

Investment Strategy

28/09/2016

Philanthropie im Wandel

Philanthropie

20/09/2016

DIE RÜCKKEHR DER 'BERÜCHTIGTEN BoJ'

Anlagestrategie Asia

09/08/2016

KANN GOLD WIRKLICH EINE ABSICHERUNG SEIN?

Investment Strategy Bulletin

22/07/2016

PARTNERSCHAFT MIT CHRISTIE‘S

Partnership

19/07/2016

MARKTAUSSICHTEN Q3 2016

MARKTAUSSICHTEN Q3 2016

Investment Strategy Podcast

13/07/2016

DIE ZUKUNFT VON IMPACT INVESTING

Impact Investing

07/07/2016

KANN GELD FLIEGEN?

Investment Strategy Bulletin

01/06/2016

HERZLICHEN GLÜCKWUNSCH VAE

Corporate

09/05/2016

MARKTAUSSICHTEN

MARKTAUSSICHTEN

Investment Strategy Podcast

29/04/2016

JAPAN : BLÜHENDE KIRSCHBÄUME, SERBELNDE LÖHNE

Anlagestrategie 2. Quartal 2016

28/04/2016

EUROPA : AUF EINEN BLICK

Anlagestrategie

25/04/2016

USA : AUF EINEN BLICK

Quarterly Investment Strategy

21/04/2016

DAS ENDE DES KREDITZYKLUS

Investment insights

19/04/2016

DIE ANGST VOR EINEM BREXIT IST BERECHTIGT (TEIL II)

Investment Strategy Bulletin

18/04/2016

DIE ANGST VOR EINEM BREXIT IST BERECHTIGT (TEIL I)

Investment Strategy Bulletin

13/04/2016

ASSET ALLOCATION

Quarterly Investment Strategy

12/04/2016

SWISS FINTECH INNOVATION

Association

31/03/2016

DYNAMIK IN LATEINAMERIKA

Investment strategy bulletin

23/03/2016

AUF DEM WEG ZU NEGATIVEN ZINSEN

Investment strategy

24/02/2016

VON DER KUNST, DEN NUTZEN ZU MESSEN

Investment strategy

28/01/2016

ANLAGESTRATEGIE – 1. QUARTAL 2016 : JAPAN

Investment Strategy

21/12/2015

ANLAGESTRATEGIE – 1. QUARTAL 2016: USA

Investment Strategy

18/12/2015

ANLAGESTRATEGIE – 1. QUARTAL 2016 : EUROPA

Investment Strategy

18/12/2015

HAT RUSSLAND DAS SCHLIMMSTE ÜBERSTANDEN?

Strategy Bulletin

03/11/2015

WIE BEDENKLICH IST DIE LAGE BRASILIENS?

Strategy Bulletin

12/10/2015

ANLAGEN IN DAS „GOLDEN AGE“

Strategy Bulletin

28/09/2015

Expert view: The Fed holds its fire, again

Expert view: The Fed holds its fire, again

Investment Strategy Podcast

18/09/2015

FED IM FOKUS

Strategy Bulletin

30/07/2015

Q3 Investment Outlook from our European bank

Q3 Investment Outlook from our European bank

Investment Strategy Podcast

15/07/2015

Griechenland: Nach dem Referendum

Strategy Bulletin

06/07/2015

Rückkehr zu den Schwellenländer?

Strategy Bulletin

03/07/2015

Opportunities and risks in global markets

Opportunities and risks in global markets

Investment Strategy Podcast

19/05/2015

Unsere Q&A zu Griechenland

Strategy Bulletin

17/02/2015

Economic outlook 2015

Strategy Bulletin

17/12/2014

Schwere Zeiten für Südamerika

Strategy Bulletin

03/11/2014

Muss die SNB dem Beispiel der EZB folgen?

Strategy Bulletin

20/06/2014

Chinas Entschuldungsstrategie

Strategy Bulletin

24/04/2014

Welche optionen hat die EZB

Strategy Bulletin

13/02/2014