Our Rethink Everything branding campaign triggers surge in visits and views

Our Rethink Everything branding campaign has been extremely successful,” says Chief Branding Officer Fabio Mancone in an interview with persoenlich.com, the Swiss business magazine for communication and advertising.

He points to the extremely positive feedback from clients, industry, service providers, employees and even job applicants as well as the fact that the number of visitors to our digital channels have surged since the launch of the campaign.

Unique visitors to our website rose over 60 per cent during the first two waves of the campaign in autumn 2016 and spring 2017. The click-through rate was three times the industry average. At LinkedIn the number of active followers has grown 77 per cent.  And even our newly launched Instagram channel is gathering more and more followers driven by the powerful ads visuals and themes.

Increased visibility and recognition have also resulted in an unprecedented string of industry awards – the Swiss and European Wealth Briefing Awards for the best marketing/PR campaign and Western Europe’s Best Bank for Wealth Management’ at the annual Euromoney Awards for Excellence, amongst others.

Going forward we will continue developing strong and relevant content for digital and social media channels, concludes Fabio Mancone.

For the full interview (in German), click HERE